Ingredient Insights:
What Works, What Doesn’t
Not all trending ingredients make sense — or stay compliant. Here’s where we break down what works, what to avoid, and how to innovate responsibly.
Ingredients We Trust
We prioritise stable, high-efficacy actives backed by solid science. Our selection ensures your product is functional, compliant, and market-ready.
Collagen peptides
Botanical extracts
Probiotics & prebiotics
Amino acids, peptides
Mushroom blends
Vitamins, minerals
| Ingredient | Why We Avoid It | What You Can Do Instead |
|---|---|---|
| CBD |
Not allowed in Malaysia F&B
|
Consider calming botanicals Chamomile or Lemon Balm.
|
| Glutathione oral |
Not approved for oral use (drug-level claim risk)
|
Consider precursors like N-Acetylcysteine, vitamin C + L-cysteine.
|
| NMN |
Grey zone, pending more clear local food safety guidelines
|
Use NAD+ support alternatives like Niacinamide, PQQ.
|
Ingredients We Avoid
- Our ingredient recommendations always consider local food classification, functional food guidelines and KKM compliance.
| Ingredient | Why It’s Hot | How to Position It Responsibly |
|---|---|---|
| NMN |
Anti-aging, NAD+ boosting
|
Pending regulatory clarity; consider alternate NAD + pathways
|
| Collagen tripeptide |
Proven absorption, beauty market staple
|
Highlight synergy with HA and vitamin C for “beauty from within”
|
| Adaptogens |
Addresses rising concerns about daily stress and burnout
|
Emphasize mechanism + multi-ingredient blends
|
Trending Ingredients to Watch
- Our ingredient recommendations always consider local food classification, functional food guidelines and KKM compliance.
Got an ingredient in mind?
Validate your compliance with our experts, or download the PDF guide to view our full ingredient list.