关于创始人
认识 Mia : 您的首席配方战略合伙人
了解 Beauty Scientist 创始人 Mia Lee 的旅程。从前线美容师到资深配方战略家，Mia 致力于用现代营养科学重塑功能性食品市场。
从前线倾听到用科学重塑
Mia 的旅程始于 18 岁的前线美容师经历。十年的实战经验，让她零距离地听到了无数女性对美丽与健康的真实渴望。但在深入社交电商领域后，她发现市场充斥着同质化产品和缺乏科学支撑的“快餐式配方”。 因此，她系统钻研营养科学，于 2018 年创立了 Beauty Scientist，致力于将亚洲传统智慧、现代营养科学与敏锐的商业洞察相融合。
不仅是配方师, 更是品牌赋能者
凭借 50+ 项科学研发配方经验，Mia 已成功助力横跨 4 大区域的 30+ 个品牌。在 Beauty Scientist，Mia 不仅仅提供一份配方，她更提供从底层逻辑、合规准入到营销转化的全链路商业护航。
通过个人专业平台 @beautyscientist_Mia，Mia 持续输出极具商业穿透力且有科学实证支撑的优质内容，帮助品牌赢得消费者最真实的信任。
“伟大的产品建立在深思熟虑的决策之上，而非仅仅依靠经验。” —— Mia Lee, Beauty Scientist 创始人
您的保健品牌，是否正遭遇这些增长瓶颈？
- 配方同质化严重：依赖现成白标，产品与竞品大同小异，只能陷入价格战。
- 功效不明确：成分表很长，却缺乏逻辑支撑，导致消费者复购率持续低迷
- 合规风险高：渴望创新，却因不熟悉 KKM / HALAL 等法规屡屡在注册环节碰壁。
停止无谓的挣扎。让 Beauty Scientist 将您的构想化为高盈利的合规资产。用专业的科学知识验证您的配方。
A Commitment to Growth — So She Can Give Better Answers
Mia’s growth doesn’t stop at experience. It comes from a constant pursuit of learning.
In the world of functional nutrition, science evolves quickly, regulations shift constantly, and consumer expectations continue to rise.
Mia understands that as a formulation advisor behind many brands, staying still means falling behind.
That’s why—despite her ten years of experience—she consistently invests in her own growth. She attends international expos, technical ingredient seminars, and certified nutrition and product formulation courses to stay ahead of:
- The latest research on functional ingredients
- Regulatory updates and product registration requirements
- Global trends and strategic opportunities for brands
Great products are built on informed decisions, not just experience. Every course and exhibition I attend isn’t just for my growth—it’s to bring deeper insights, smarter strategies, and guidance to every founder I support.
I don’t stand still—I move ahead, so you don’t have to navigate blindly.
Mia Lee - Beauty Scientist Founder
What Mia Does, Is Bigger Than Just a Formula
A Functional Formulation Advisor with 10 Years on the Frontlines of the Beauty Industry — Understanding What Consumers Truly Need
Mia isn’t a textbook advisor — she’s a hands-on partner who guides brands through every stage of product development: from formulation design and sampling, to product iteration and market launch.
If you’re looking to create an oral supplement that’s truly effective, compliant, and built for long-term repurchase, Mia helps you take the right first step — starting with a formulation grounded in science and strategy.
Are you facing any of these challenges?
- A long list of ingredients, but no clear logic behind the benefits
- A formula that looks promising on paper, but delivers no noticeable results — leading to low repurchase
- Global trends and strategic opportunities for brands
- Eager to innovate, but unsure which ingredients are allowed
- Long product development timelines, only to be blocked by regulatory issues
- Struggling to differentiate your product, and unable to clearly communicate its unique value